Search engine optimization will help your site rank naturally in search engines when done correctly. By implementing a successful SEO campaign your site can soon be at the top of the search engines and delivering a high amount of traffic to your business.
Once you have your website online, you need to get placement in search engines and that’s no easy task. We can help, from analyzing your on-page optimization for accuracy and compliance, to driving new visitors to your site.
Search Engine Optimization Helps Search Engines Find Your Site.
Effective SEO is crucial to your company’s online success and a successful campaign will include most, if not all of the following strategies.
Building an effective campaign starts with knowing where to get placement in the search engines. Keyword research is step number one.
in-depth keyword research combined with ongoing content analytics ensures that you are targetting the top keywords for your industry. Identify content that your potential customers are searching for and research related topics for new content. Research consists of analyzing Internet users behavior for your industry to determine what they are looking for and how they are finding information related to your industry. With this targeted information you are able to develop content that is both timely and relevant to your potential customers.
Optimizing your web pages to meet industry standards is not to be taken lightly. If you plan on beating your competitors, this step can not be skipped.
Search engines still use in-bound links as a strong indicator of a websites popularity and importance in it’s industry. An effective link building campaign is critical to improving your websites placement.
involves getting other websites to link to your website. This is designed to help increase your websites link popularity with search engines. Also part of link building is article submission and directory submission.
Analytics and updates
How do you know if your efforts are having a positive impact? Analytics data tells you.
monitor your website traffic and visitor behavior to determine which content is getting the most attention and make adjustments as needed to continue increased exposure.
What are your competitors up to? If you plan on beating them, you need to know.
Adding new content to your website is key to a successful SEO campaign. Your best results will be gained from maintaining a sustained consistent SEO campaign with continuous content updates and submission to high quality partner websites. Write reviews and or editorials about your products / services compose industry related articles and helpful tips to build trust within your industry.
Some people prefer to create their own content or outsource to a third party for content creation and that is perfectly fine. In this case we highly recommend that you consider our content editing service to insure a high quality of content that is search engine friendly.
If you have a writer you prefer to work with for content creation or choose to create your own content, we will still research and recommend topics and optimize the content for maximum placement as part of our SEO maintenance service. This will help ensure that you are providing information that people are actually looking for and help increase your websites value as an authority in your industry.
Unless your business is nationwide or global, competing in your local market will yield the best results. However, competitors are also vying for those leads so you need to do it right.
Citations and Reviews
From Yelp, Facebook Reviews and other trusted sources, your visitors are researching your company and competitors. It’s a good practice to stay on top of what your customers are saying about you.
Effective? Yes. Expensive? If you do it wrong, it can crush your business. Worth It? Only if you know what you’re doing. Only attempt this on your own if you have expendable income.
Optimize any articles or announcements for search engines and submit these articles to a number article directories. These directories are high quality websites with good page rank and traffic. Then be sure to follow up on any previous submissions to insure that your website is being properly placed.
Generate an extensive list of online directories both paid and free which you can submit your website to. Each month submit your site to a number of these directories and follow up on previous submissions to ensure your website is being properly placed.
Forums and Message Boards
Research online communities related to your industry, products and services and become active member in these communities. Posting content and interacting with other members in order to increase exposure and traffic for your website is extremely effective.
Blogging / Social Networking
Yep, I recommend it. Nough Said…
Maximize Your SEO
In order to maximize your online marketing campaign it is important to maintain a continuous effort in order to keep search engines and visitors interested in your website. For this an ongoing maintenance program specifically designed with this goal in mind is the key to a successful campaign.
It can not be overstated that an effective online campaign should not focus on any single strategy to drive traffic, rather a combination of several different strategies combined to obtain a higher level of success. Test and make adjustments when needed and be consistent in your efforts. Good SEO is a process and takes time to master. With the right tools and right approach your website can become an invaluable tool in your marketing campaign.